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Email etiquette for reputation and brand preservation
What can we learn from the Sony hacking 2014 saga? First and foremost no one is immune from cyber crime, regardless of the technology you put in place. Second is just how nasty, vengeful and determined are today’s hackers. Third, nothing is confidential once committed to email.
It is not just the scale of the attack (possibly costing Sony up to $200M) and the stealing of corporate confidential data which should be ringing alarm bells.
It is all the in-fighting and bickering which the leaked emails disclosed which should be raising the fire alarm in every CEOs ears (regardless of the business’s size and sector).
Why is that email seduces us into committing vituperative words to the archives? We would never put them down on pen and paper and if we did they would most probably be shredded before they were ever sent.
Perhaps one reason is the 24 x 7 x 365 world in which we live and the feeling that we must either respond and say what’s on our mind regardless of what might happen to these words. Equally email does not have the tactile sense of permanency of paper. Although that might change now with such a high profile hacking incident.
What lessons can lesser mortals and smaller businesses learn from such a malicious attack? From the email perspective here are my key learning points.
We have helped many clients prevent emails wars. For a free consultation on how we can help you and your organisation reduce the risk of damaging your brand and professional reputation please contact us by email or phone us now.
Tags: business email etiquette, cyber crime, Quite email, Slow email, Sony hacking 2014, Sony hacking scandal
Here are five which caught our attention
After 15 years of practice why are we still so awful at email? A short article by Lucy Kellaway on all those sloppy email habits which annoy and stop people reading your emails.
Email advice: how to take back control of your inbox A review of some of the email software which can help you downsize your inbox – assuming you have done your homework on what you do and do not need to see.
As we look ahead to 2015 there have been several thought provoking articles on the change being wrought by e-communications and social media including:
Think outside the inbox – Dr Seeley’s latest HuffingtonPost blog: advice on how to keep pace with the ever faster changing pace of technological change
How the internet is changing how we think – not just how we shop but our cognitive processes too.
Social networks are now the staple of office life – will there still be a role for email? An insightful piece about what office communications might look like in a a few years.
Email etiquette to impress
A new edition of Debrett’s was recently released. We are often asked should an email be as perfect as a letter. In a word ‘yes’. It was fascinating to watch how diligently journalists in the recent TV series on the Tatler magazine read it closely before communicating with prospects. We can all learn some lessons on how good etiquette even in emails can improve communications and relationships.
Coming back to the office after a festive party and dealing with your emails in haste and it is easy to let your professional email etiquette slip and look like you are still wearing your party hat. Here are our top five tips to help you maintain your professional e-dress code when all around you are still in festive mode.
Click here to benchmark your current email etiquette.
Could you and your business save time and improve customer relations by using excellent email etiquette? Contact us now to discuss how our Brilliant Email Management masterclass have helped other organisation like you. Call us on +44(1) 01202 434340 or email us.
To or Cc
When sending an email, the action you want from the recipient(s) dictates which address box you put their name.
‘To’ is for action. You expect an action from those whose name is in that line. If there are multiple people in the To box be sure to spell out who is expected to take action (when and how).
‘Cc’ is for information only. It implies that no reply is either expected or necessary. Good email etiquette dictates that if you are in the Cc line and feel you must voice your opinion, only reply to the sender.
Tags: Cc address line, cc'd email, email etiquette, To address line